![]() So the ad has achieved what it intends to do. Read morepresentation style is different, innovative as someone else mentioned, and definitely catchy. I think the habit of having two front pages, with one being the "bought" one and the "real" one being inside makes no great sense anyway.ģ. The day’s front page didn't compromise on news quality as such.Ģ. Or, worse, let it go to competition and let the staff suffer further cuts and pressures on emoluments of all kinds. If you ask any journalist, it is better to have a half ad at good rates than not have one at all. NS: I really do not see anything wrong in this given that ad revenues are tough to get these days. On the other hand, media houses also do not mind such ads, as these get revenues worth 4-5 normal front-page ads. Every national plan invariably has 3-4 national dailies.so then comes pushing and negotiation for the chosen one. ![]() ![]() Their agencies also push these clients to go for 'first ever' stuff, to win awards. everything is up for grabs there.ĪB: See, being into adsales myself, all these clients are constantly looking at doing 'innovations' to stand out. new generation of journos is groomed on glamour and money and not on genuine reports. ![]() Not a single newspaper and magazine around which can match bold reporting of the 80s Indian Express or Sunday group magazines. AD: Unfortunate part is genuine journalism is dying. ![]()
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